Using Color Psychology to Sell Your Home
By Jeanette Joy Fisher

When painting your home for resale, choosing the right colors can make a huge difference in your paycheck at closing. For instance, did you know that the exterior color of houses selling most quickly is a certain shade of yellow, but that choosing the wrong shade of yellow can kill a sale?

You’ll find many brochures in paint stores, showing various combinations of exterior paint colors. But most people don’t realize that most of those combinations actually include three colors, and not just two. Limiting your exterior paint scheme to just two colors also limits your income potential.

For a fast sale, think fun colors and go for a third, or even a fourth, exterior color. Think “Disneyland Main Street,” where every shop is painted in glorious multi-colors. Adding more colors will also add definition to the various architectural details of your home. Use gloss or semi-gloss paint on wood trim.

The Psychology of Exterior Colors

When choosing exterior colors, take the sales price of your home into account. Certain colors, especially muted, complex shades, attract wealthy or highly-educated buyers, whereas buyers with less income or less education generally prefer simpler colors. A complex color contains tints of gray or brown, and usually requires more than one word to describe, such as “sage green,” as opposed to “green.”

On the other hand, simple colors are straightforward and pure. Generally, houses in the lower price range sell faster and for higher prices when painted in simple colors like yellow or tan, accented by white, blue, or green trim.

The Psychology of Interior Colors

Using colored, rather than bland, white walls will increase your profit potential. Lynette Jennings tested the perception of room size and color, and discovered that a room painted white appeared only appeared larger to a few people when compared to an identical room painted in color – and the perceived difference was only about six inches! Most people also look better when surrounded by color, and feel happier, and since buyers pick houses that make them feel happy, that knowledge can put dollars in your pocket at closing!

Entryways should bring the exterior colors into the house. Repeating shades of the exterior throughout your home will make the entire home seem to be in harmony. Living and family rooms painted in a slightly lighter shade of the exterior color will ensure that you’ve picked a color your buyers like, because if they didn’t like your exterior colors, they wouldn’t have bothered to look inside. If they loved the exterior colors, they’ll love the interior, too.

When choosing interior colors, consider the use of each room. For instance, kitchen and dining areas that are painted in “food colors,” such as coffee browns, celery greens, and scrambled egg yellows, feel natural.

Since, deeper shades of color imply intimacy and serenity, I like to paint master bedrooms a medium shade of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue, or a pale shell pink. (See the chapter on the Psychology of Color in my book “Joy to the Home: Secrets of Interior Design Psychology” for further information.)

Selling Season

Always consider your selling season (the time of year you’ll be marketing your home) and climate when choosing colors. Estimate the amount of time you’ll need to get your home ready for sale, and then add on extra days for unexpected delays. Use cool colors, such as blues, greens, and grays, to sell during spring and summer, and warm colors, such as yellows, reds, and maroons, when selling in the fall and winter.

Color Intensity

My husband and I usually use lighter colors when painting the exteriors of our investment dollhouses, because it makes them appear larger. On the other hand, our cabin in the woods looks richer when painted a darker color. When we decided to have it painted, I considered the usual cabin colors of dark brown and barn red, but fell in love with Olympic’s gorgeous “Gooseberry” plum color.

When getting ready to paint your house, look at the colors of neighboring houses and choose colors that harmonize, yet stand out from the crowd. Colors that clash badly with other houses will detract from the overall neighborhood.

At the beginning of the article, I told you that homes with yellow exteriors sell the quickest. But which shade of yellow sells best? First, the yellows to avoid: yellows with green undertones look sickly to most buyers, and yellows with orange undertones give buyers an impression of cheapness.

The best-selling yellow exterior color is actually a pale, sunny yellow, especially when complimented with one or more carefully-chosen accent colors. For instance, a semi-gloss white trim will give your home a clean and fresh look, and adding a third color, such as green, can make your home even more attractive to prospective buyers.

Colors affect human beings in many ways, and by using the principles of Color Psychology, you can make your home stand out from the competition, sell more quickly, and at a higher price.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm

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Exterior Paint Colors - How To Choose?
By Richard Taylor, AIA

“Dupioni”; “Faux bois”; “Intaglio”; “Pulmonaria”… Rare tropical diseases? European politicians? Expensive appetizers?

Nope, they’re paint colors! If you’re thinking of painting the outside of your house you might be wondering whatever happened to red, green, and blue!

Paint Paralysis

The dizzying array of color choices and their associated names are enough to give a homeowner a case of Chromophobia - the fear of colors. How do you decide what color(s) to use when there are so many options?

At $40 a gallon or more for quality exterior latex, you can’t afford to make a mistake. And if you don’t like the colors, your neighbors probably won’t either; colors have public impact - you’re not the only one who has to live with them. But a little research and planning can help you get started with the confidence that the final paint job is one that you - and your neighbors - will be pleased with.

Field, Trim, and Accent

An existing house isn’t a blank canvas - after all, you’re not changing the color of the roof, the brick or stone, and maybe not even the windows (if they’re vinyl or aluminum clad). Roofs and masonry walls are large areas of unbroken color and natural starting points for creating a palette.

An exterior paint scheme should be made up of at least three colors: the field - large areas such as walls or roofs; the trim - corner boards, window trim, fascias, rakes, etc.; and accent - specific elements including doors, shutters, and other architectural features.

Field colors make up the majority of what you’ll see on the house and will lead you to the choice of trim and accent. Are you trying to make your house look a little more prominent on the street? A lighter field color will make it look larger; a darker color will visually shrink it. “Unattractive” elements - gutters, downspouts, etc., should also be painted the field color to help them “disappear” into the background.

But it’s the trim color that can make or break the scheme. Painting the trim the same color as the field can work in some cases, but it can also give the house an “unfinished” or “wedding cake” look. Darker trim - especially around the windows - can cause a “frame” effect, where the windows look like pictures hung on a wall. Keeping the trim lighter than the field is almost always a safe bet.

The accent color is where the excitement is. Once you’ve chosen an attractive combination of field and trim, make it “pop” with an eye-catching accent color. It’s a tool to give life to an otherwise muted color scheme and draws attention to the important features of the house. The front door, shutters, and the windows frames (not the trim) are good places for accent colors. Windows painted with accent and trim colors together can be the most interesting part of the composition.

Choosing a Paint Scheme

The two most important considerations in choosing a color scheme are the architecture of the house and the neighborhood context.

Historic architectural styles, for example, look best in their original color schemes, although these can vary quite a bit. Original Colonial and Colonial Revival homes were often quite colorful on the inside, but less so on the exterior. Often they were painted in a single color for the field and trim, with a second color for an accent. Combined with prominent red brick chimneys and a brick or stone base, the effect is a three-color scheme.

Victorian homes - often referred to as “painted ladies” - sometimes showed off six or more colors of trim and accent. Making that look good today takes the services of a color specialist and a lot of time. But a similar effect can be had with as little as three colors if they’re well placed on the house.

The Craftsman style of the early 20th Century sported a darker, earthier color scheme using deep browns, greens, and reds. The current popularity of the style is making more homeowners consider richer color schemes for their homes.

Take cues from the other houses in your area - a house should have its own personality and style, but houses don’t look good in “party dress” all the time.

Final Coat

Whether you’re comfortable with choosing colors or not, you have several resources that can make the decision much easier. Many paint manufacturers have produced pre-selected color palettes arranged by architectural style or color range that specify compatible field, trim, and accent colors. They’re available at paint and building supply stores and most are very well done.

Many paint companies have online paint selection programs that suggest proper color combinations - some even allow you to preview colors on photographs of real houses, or on a digital photo of your own home. Sherwin-Williams.com and Lowes.com both have excellent online tools.

Plan ahead, be bold in your color choices, and use paint company resources. But don’t ask for red, green, or blue in the paint store - they won’t know what you’re talking about!

Richard L. Taylor, AIA is a published author and recognized expert in Residential Architecture. He is President of Richard Taylor Architects, a 5-person firm in Historic Dublin, Ohio. Residential Architect - Luxury Home Plans

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Choosing Exterior Paint Colors
By Budda Oliver

Now that you have taken into account the fixed features of your home, as well as the context of your neighborhood, you are ready to begin considering your available color options for the exterior of your home. Poor color choice can make your house seem flat, dull, and featureless, and you don’t want the colors you choose to overwhelm any aesthetic features of the architecture of your building.

Light or Dark Colors?

As a general rule, lighter colors typically brighten a house and make it appear more spacious, while darker colors can make the building seem smaller, but can also draw attention to the details of your home. Dark colors also absorb and hold more heat, so they may not be a wise choice in hotter, sunnier areas.

Muted tones are an increasingly popular choice. A few examples of these muted tones include such colors as Windsor Blue or Colonial Green.

Number of Colors

Most people usually think of a two-color combinations when planning on repainting the exterior of their home. This is a common mistake, and choosing three or four colors to incorporate into the exterior of your home can have dramatic effects.

Trim/Accents

A well-chosen selection of contrasting trim and accent colors can draw attention to architectural details as well as disguise any design flaws. Bright accent colors are a good choice for doors and shutters. If you are painting the exterior of your home in order to sell it, a contrasting door color is a major benefit, say many realtors.

Building’s Architecture

Be sure to find out what the original colors of your home were. Many times, people find that the original color combinations are the most appealing for their specific building type. This is especially true for historic homes. Ideally, Victorian style homes typically look visually appealing with Victorian colors, and so on.

Tools to Help You Choose

There are many methods available to you to help you find the ideal colors for your home. If you have artistic talent, you can draw a picture of the exterior of your home and make copies. You can then freely color the picture of your home with colored pencils, to get a better idea of how those specific combinations might look.

There are also many computer programs and software to aid you in finding the ideal colors for your home. Some of these programs come with a list of house templates to choose from, and some allow you to import an actual photo of your home in order to preview your color combinations.

If you plan on hiring a professional painting contractor, then why not ask for his or her opinion? Sometimes, there is seldom a better aid than a good professional’s opinion.

Mr. Oliver is a marketing agent for Dramatic Changes. The interior and exterior painting specialists concentrate on painting jobs throughout the Richmond Virginia area. For more information on a painting contractor in Richmond Virginia please visit their website.

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Tips For Choosing Exterior Paint Colors
By Budda Oliver

There are many reasons why you may be considering repainting the exterior of your home. Perhaps you are trying to sell your house, your original exterior paint is fading or damaged, or you may just be in the mood for a new look for your home.

New paint can add curb appeal to your house, and if selling, a new coat of paint on the exterior will have a tremendous effect on the value of your home. Remember that, in addition to increased house value, the value of your entire neighborhood will rise with a new exterior paint job.

Choosing the correct paint colors will be critical in determining the final outcome of your decision. In other words, taking the time to consider the effects of your color choices can be the difference between a stunning home and a tacky house.

Color Popularity and Rankings

According to a recent survey conducted by the Rohm & Hass Paint Quality Institute, the most popular color choice of homes across America is white or off-white. Second is beige, tan, or brown with 28% of people claiming those colors as their home’s colors. Next is gray, followed by blue, then green and yellow. Coming in last on the list is red and pink.

A similar study conducted by Realty Time Magazine offers slightly different results, with white again having the majority of votes, but followed by gray, then blue, tan/brown, cream, beige, green, yellow, and red in last again. It may be obvious that white is the most common color, because white is actually the color with the most shades (even though white is not actually a color, but a neutral).

Choosing Your Home’s Exterior Colors

Prominent Colors of Your Home
There are many factors to take into account when deciding on new colors for the exterior of your home. Firstly, consider the colors that will be remaining on your home, such as the roof color, decks, or any brick or stone walls or structures. Narrow your options first by finding out which colors will go well with these prominent, fixed features.

Surrounding Neighborhood

Next, be sure to take into consideration the rest of the neighborhood. It is typically a good idea to stay within the same relevant context of colors as your neighbors. Remember that your home’s color scheme will have a direct effect on the value of your neighborhood.

In fact, some restricted communities, homeowner’s associations, and historical neighborhoods may have restrictions on what colors you may paint your home, so be sure to research any constraints your community may have.

Mr. Oliver is a marketing agent for N. Chasen and Son. The interior and exterior painting specialists concentrate on painting jobs throughout the Richmond Virginia area. For more information on a painting contractor in Richmond Virginia please visit their website.

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The following article discuses some of the things to consider before investing in koi for your pond. Although the article mentions being sure to have a pond that is at least 18 inches deep, 24 to 36 inches deep is advisable for cold Utah area climates.

Adding Koi To Your Pond

By Tim Sousa

Koi are a wonderful addition to your backyard pond. It is relaxing to watch these graceful fish gliding slowly through the water. To live a a long and healthy life, koi need just as much care as any other pet. Koi live an average of 25-35 years, although some have lived much longer. If you want to provide the proper care and environment for your fish, you need to do some research.

Make sure you do your research before you go to buy your koi. Read through books on koi care, browse the internet, and consult with koi experts.

Before you buy your fish, your pond needs to be properly prepared. It has to be big enough for the koi to swim around. A minimum of 1000 gallons, and 18 inches deep is recommended. The koi also need a quiet corner that they can retreat to. It is also advisable to have a number of hiding places for the fish so that they can avoid predators, such as racoons, or your neighbor’s cat. The pH of the water should be between 7.5 and 8.5. Make sure that the filter has been running for a while, and that the beneficial bacteria in the pond have had a chance to establish themselves. These bacteria are important for maintaining the chemical balance of your pond once you add the fish.

It is always best to shop for your koi at a specialty store. Be sure too look for healthy fish with clear eyes, no missing scales and erect fins. Many variables affect the price of the fish, including size, pattern, shape, and availability.T Younger fish are usually a lot less expensive than the older and larger fish. Younger fish, about 3-4 inches long will probably cost less than 10 dollars. Older fish, 22-24 inches long can range from $1,200 and up, occasionally ranging up to $10,000. Butterfly koi are more expensive than regular koi due to their long flowing fins.

Be sure to add fish to your pond gradually. If you put in too many, the bacteria won’t be able to handle all of the fish waste, and the chemical balance of the pond will be thrown off. Start with just one or two fish, and then after a week or two, go ahead and start adding a few more. Because of their metabolism is slower in the winter, it is best to buy the fish in cooler weather if possible. Koi do just fine in cold water, but you should avoid rapidly fluctuating temperatures. Even though koi are a warm water fish who prefer water temperatures of around 78 - 80 degrees F., they are capable of surviving in freezing cold temperatures and water over 86 degrees F. Deeper ponds are also preferable, so the water underneath the ice would not freeze. If you live in an area where the pond will freeze over, be sure to use a floating heater to keep a hole in the ice.

When the weather changes for the warmer, their metabolisms will speed up. Feeding of koi is quite easy by just feeding them koi pellets which are found online or at a pet store. Make sure to feed them twice a day. With some training, it is even possible to teach koi to eat out of your hand. When the weather and the water temperature start to cool off, you want to gradually reduce the amount of food that you feed the koi. When the water temperature drops to 50 degrees, then you should stop feeding them altogether until spring, when the water warms up again.

Koi will add a brilliant splash of color to your pond. And properly cared for, they will be in your pond for a long time, and provide years of enjoyment.

Isn’t it time to get your water garden started? Visit Water Gardens & Fountains to find a wide selection of fountains, garden waterfalls, and much more.

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Lee Ann White and the Home Depot present this video about outdoor kitchens. Many styles and inspirational spaces make this magazine style video worth your time.

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This video will teach you how to choose the best steak cuts for your particular meal. You will also learn marinating and grilling basics.

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Jennifer Bartley shows you how to plant a container or edible plants that attract hummingbirds to your deck or patio.

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In the following video, Designer Laura Stearns shows you how to create a stylish outdoor living space on your deck or patio.

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Flowering annuals are a great way to add color to your garden and landscape. Another way to add continuous color without having to replant your garden bed every year is with colorful foliage. Black foliage adds a drama to your landscape.

In the following video, horticulturalist, Eric Johnson, shows a few perennial black-leafed plant choices.

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